[2026] Amazon Prime Day: How to get ready, earn extra points, and snag better deals

Upcoming Amazon Prime Day: Don’t forget to opt in for Point-Up to shop smarter deals

Upcoming Amazon Prime Day is one of the most exciting big sales events of the year for shoppers in Japan. During the event, you can find plenty of deals across product categories such as tech, fashion, home goods, essentials, outdoor, sports, and time-limited offers.

You can access the event page here: https://amzn.to/4a7Dy1T

Key point: Remember to opt in to the Point-Up program

Before you start shopping, make sure you opt in to the Point-Up Campaign & Lottery on the event page. It’s an easy step to overlook—but it’s important if you want to earn extra reward points when buying during Prime Day.

According to reference information, the Point-Up program may include reward levels such as:

Prime members can get an additional 2.0% points.
Paying with an Amazon Mastercard can earn an additional 3.0% points.
Some eligible brands or product categories may offer higher reward rates—for example, 7.0% for eligible items.
Sports/outdoor item categories may add 6.0% points, excluding some products such as clothing, bags, and shoes.

Please note that the applicable conditions can vary depending on the product, brand, payment method, and membership status. So before you buy, go to the event page, opt in first, then double-check the conditions for each campaign.

So what should you hunt for during Prime Day?

Prime Day usually features lots of standout deal categories. For shoppers in Japan, DealJP recommends focusing on the following:

Tech items and smart devices

Earphones, speakers, phone accessories, tablets, smart home devices, and small electronics are often among the categories that get discounted well during major sales events.

Fashion and accessories

Items like handbags, shoes, shirts, polo shirts, belts, and products from premium brands may show up in limited-time deal listings.

Home goods and everyday essentials

This is a great category to stock up—especially kitchen items, cleaning products, towels, packaged foods, and other everyday necessities.

Sports and outdoor

If you’re planning to buy camping gear, sports equipment, or outdoor products, pay special attention—this category may earn extra points in the Point-Up campaign.

What to do before the sale starts

Before Prime Day, add items you’re interested in to your wishlist or cart so you can track price changes easily. For higher-priced items, check the price before the sale, read reviews, and compare with other shops to make sure the deal is truly worth it.

Suggested steps:

Visit the event page: https://amzn.to/4a7Dy1T
Opt in to the Point-Up Campaign & Lottery.
Check the reward-point conditions.
Add the items you want to buy to your wishlist.
Keep an eye on time-limited deals throughout the event.

What will DealJP update?

During Prime Day, DealJP will curate noteworthy deals by category—prioritizing products with good discounts, solid ratings, and that fit shoppers in Japan.

Keep an eye on DealJP for quick updates on featured deals, worth-buy items, and effective tips for hunting discounts throughout Prime Day season.

Conclusion

Prime Day is a great chance to buy items you already planned to get—especially tech, home goods, essentials, fashion, and outdoor gear. But before you make a purchase, don’t forget the most important step: opt in to the Point-Up Campaign & Lottery so you don’t miss out on the opportunity to earn extra reward points.