9% PT
楽天ブックス
Q&A 健康・医薬品・医療の広告表示に関する法律と実務 -健康食品・美容関連などの優良誤認、医薬品該当性、健康増進・誇大表示、医薬品等適正広告基準、医療用医薬品の販売情報提供活動に関するガイドライン、医療広告ガイドライン、打消し表示、自動継続契約、不実証広告規
Q&A 健康・医薬品・医療の広告表示に関する法律と実務 -健康食品・美容関連などの優良誤認、医薬品該当性、健康増進・誇大表示、医薬品等適正広告基準、医療用医薬品の販売情報提供活動に関するガイドライン、医療広告ガイドライン、打消し表示、自動継続契約、不実証広告規
Price
¥3,740
+ 9% Point back (¥337)
Effective price after points: ¥3,403
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Product Summary
『Q&A Health, Pharmaceuticals & Medical Advertising Display Act and Practice』 is a practical guide that organizes the common sticking points you encounter in ads for health supplements and beauty-related products. It gathers the key issues you should check—such as misleading representations, exaggerated claims, and whether something falls under the definition of a pharmaceutical—making it ideal for anyone who wants to shorten their “time spent researching.”
Pros
- ✓In a Q&A format, it’s easy to review the issues that often come up in ads for health supplements and beauty products (e.g., misleading representations, exaggerated claims, whether it qualifies as a pharmaceutical, etc.)
- ✓It covers the standards you should refer to for real-world use, such as the Proper Advertising Guidelines for Pharmaceuticals, and medical advertising guidelines
- ✓It provides decision-making points for both the people creating the wording and the people checking it, including for “disclaimer” statements and substantiation-related ads
- ✓Because it also addresses operational topics like subscription auto-renewal contracts, it can help you review your overall operations more broadly
Things to Note
- ✕You need some background knowledge about laws and guidelines, so it may be challenging for absolute beginners to get through
- ✕Since the way industry rules are applied can vary by case, it’s safer to use this book as a “decision-support tool” rather than expecting it to answer everything by itself