![化粧品・健康食品業界のためのダイレクトマーケティング成功と失敗の法則 [ 山口尚大 ]](/_next/image?url=https%3A%2F%2Fthumbnail.image.rakuten.co.jp%2F%400_mall%2Fbook%2Fcabinet%2F2916%2F9784295402916.jpg%3F_ex%3D400x400&w=3840&q=75)
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楽天ブックス
化粧品・健康食品業界のためのダイレクトマーケティング成功と失敗の法則 [ 山口尚大 ]
化粧品・健康食品業界のためのダイレクトマーケティング成功と失敗の法則 [ 山口尚大 ]
Price
¥2,178
+ 5% Point back (¥109)
Effective price after points: ¥2,069
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Product Summary
“The Rules for Success and Failure in Direct Marketing for the Cosmetics & Health Supplements Industry” is a practical book that organizes the mindset and tactics for selling cosmetics and health supplements directly—covering both what works and what doesn’t. With a price of ¥2,178 on Rakuten Books (5% point return), it’s also an approachable option whether you’re looking to re-learn or just get started.
Who this is for
It’s a good fit for people who want to grow cosmetics and health supplements through mail-order or D2C, and who are unsure how to design ads and landing pages, as well as CRM (repeat-purchase initiatives). In particular, it’s especially compatible if you want to understand both the “winning patterns” and the “common pitfalls that are easy to stumble into.”
Pros
- ✓Because it’s focused specifically on cosmetics and health supplements, it’s easier to apply to your business than generic advice
- ✓It organizes not only successes but also failures, helping reduce uncertainty in decision-making
- ✓You can grasp the whole picture of direct marketing—from ads to landing pages, funnels, and repeat purchases
- ✓Great value as a practical re-learning resource (¥2,178 on Rakuten Books)
Things to Note
- ✕For people with long operational experience, the content may feel basic to intermediate
- ✕If the examples are centered on specific companies, they may be hard to apply as-is depending on your industry, product category, and price range
- ✕It may not cover the very latest trends (like finer details of ad platforms and measurement)