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Tourism & Leisure Facility Marketing Strategy: Creating an Attractive Space That Draws People In

¥2,750

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What you really pay (before shipping)¥2,500

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Product summary

“Visitor attraction strategies for tourism and leisure facilities” is a practical book that helps you think about how to design an “atmosphere where people will want to visit again,” using users’ behavior as clues. You can find actionable ideas not only by looking at a facility’s location and amenities, but also by organizing the flow from before arriving to during the stay and even after returning home.

Pros

Because it starts from the user’s behavioral process, it’s easier to grasp clues for improving spaces and experiences
You can view facility attraction not as isolated “points,” but as an overall “flow,” making it easier to connect initiatives
It’s well suited to focusing on experience value unique to tourism and leisure (the sense of satisfaction from the stay, movement/transportation, and how people spend their time)
Many perspectives are practical and geared toward considering improvements on-site

Things to Note

Since the content leans toward strategy and design, it may feel insufficient for people who want only immediate operating steps (specific initiative templates)
If your facility’s scale or target audience differs, some parts may not apply as-is, so you’ll need to adapt them for your own site