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イン・ザ・メガチャーチ

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Product Summary

『In the Mega Church』（Nikkei BP) explores the ever-expanding “mega-church” phenomenon through a focus on how organizations are built and run—offering a window into the real-world mechanics of attracting people and sustaining engagement. If you want to understand religion not as something distant, but through the lens of organizational theory and community dynamics, this book should really resonate.

Understand the “mechanics” of mega-churches from a business perspective

This book doesn’t just look at worship services—it takes a big-picture view of the whole system that keeps believers involved, such as pathways for continued participation, information sharing, creating the right atmosphere, and how responsibilities are divided. While it’s about religion, its reading experience feels more like an organizational design question: how people gather and how relationships grow. That makes it especially appealing to readers interested in how organizations are structured.

How decision-making thinking sits behind “growth”

The larger an organization gets, the more it must translate its policies and values into day-to-day reality. In this book, you’ll see decision-making built up step by step—sharing a vision, how to understand the target audience, and experience design (the kind of atmosphere that makes people want to join). Because the structure clearly shows the process, you can more easily apply what you learn to your own work and activities.

Also recommended for readers who want to deepen their understanding of religion

Instead of viewing the inside of religion as a single, unified “faith,” the book frames it as a chain of operations, participation, and ongoing involvement—so it should be easier to clear up misconceptions. Rather than debating whether belief itself is right or wrong, it’s designed to help you understand mega-churches as a phenomenon, which makes the reading experience very engaging.