¥1,600
Point back ¥145 (10%)
Shipping extra (check store)
Effective price after points: ¥1,455
Hoyu’s “ouioui (Uiui) Design Cream” is a go-to styling item for days when you want a spiky, lifted look and to keep sharp, defined strands in place. It feels light to use, while still helping you achieve hold and movement for a styled finish.
Apply a small amount to the top, bangs, and ends, then blend and shape with your fingers or a comb. As a design cream type, it helps you bring out the outlines of your strands. It’s a great match for people who want more “dimension” and “sharpness” than a fluffy finish, and it supports styling that stays put without easily losing its shape even as you add movement.
Start with a small amount, rub it well in your hands, then apply it more intensively to the areas you care about. You can create that spiky look more easily with “thin layers, repeated a few times,” and for the final touch, lightly shape it with your palm for a natural finish.
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