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Shin-no-suke Shin-no-suke Rice 20kg R e i w a 7 New Harvest Niigata Prefecture Grade 1

¥4,580

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Rakuten Best price	★ 4.8(423 reviews)

Product summary

“Shinnosuke” is rice delivered from Niigata, one of Japan’s premier rice-growing regions. It’s loved for its well-shaped grains and great texture. Made with the 2025 crop (Reiwa 7), it’s an excellent choice not only for everyday meals, but also for gift giving like summer mid-year presents—thanks to its Class 1 rice quality. With a generous 20kg size, it’s easy to stock up without worrying about your household budget, which is a big plus.

The key features of Shinnosuke—“deliciousness that lasts” even after cooking

Shinnosuke strikes a great balance between the glossy finish when freshly cooked and the sweetness you can taste more as you chew. The grains tend to stay plump and well-defined, making it convenient not only for plain white rice, but also for rice bowls and fried rice. As a Class 1 rice from Niigata, it’s a great fit for anyone who values consistent quality.

Recommended way to eat it (easy, low-fail cooking tips)

Since it’s new crop rice, it’s likely to turn out fluffy even if you cook it with your usual water ratio. For the best results, start by cooking it “according to your regular recipe,” then make a small adjustment to match your preference. It also tends to taste good even after cooling down, so it’s great for bento boxes and meal prep.

Pros

From Niigata and in the Class 1 range—quality is more consistent and easier to choose
Grains stay well-defined, with a good balance of shine and sweetness—ideal for plain white rice
Easy to pair with a wide variety of dishes, from rice bowls to stir-fries
Large 20kg size—convenient for everyday stock